Post by account_disabled on Feb 17, 2024 6:26:02 GMT -5
Keep in mind the concept of newsworthiness. Think about how to keep content relevant, invoke emotion, give value, and provide a visual appeal. Relevance Shareable content needs to be relevant — it must be meaningful and timely to the person who is reading or viewing the post. Relevance varies not just by target audience but also by platform. For example, let’s say you want to announce a new team member. A short bio and headshot make sense for LinkedIn, but a short Live video showing personality would work better on Instagram. On Facebook, relevant content could be business-related photos, news announcements, and other curated content. On Twitter, think about real-world conversations you can initiate.
Pinterest is all about photos, where you Phone Number List can link to products and services on your website. visually-focused platform for you to share the behind-the-scenes look at your business and posts that highlight your best products and services. Emotion Shareable content also needs to elicit emotional responses. It may be easy to forget the obvious, but the people who scroll through social media are human beings looking for meaning and value in what they find online. Think about modern streaming entertainment that so many people love. They’re entertained because the content is relatable. For example, any coffee lover would enjoy seeing how baristas make that amazing artwork in the froth of a latte.
If it’s especially impressive, that might be enough to encourage them to visit the cafe. Value Post topics other than promotional content to increase the likelihood that people will want to share. Educational content, such as blogs, white papers, and even infographics, add value to people’s everyday lives. Aim for the “80-20” rule, which means only 20% of what you post on social media should be directly promoting goods or services. Visual appeal Finally, the most compelling content is the most visually appealing — no matter the platform. When you add images to text-based content, be strategic. You can use social media tools like Canva to create beautiful designs to make your social media posts stand out.
Pinterest is all about photos, where you Phone Number List can link to products and services on your website. visually-focused platform for you to share the behind-the-scenes look at your business and posts that highlight your best products and services. Emotion Shareable content also needs to elicit emotional responses. It may be easy to forget the obvious, but the people who scroll through social media are human beings looking for meaning and value in what they find online. Think about modern streaming entertainment that so many people love. They’re entertained because the content is relatable. For example, any coffee lover would enjoy seeing how baristas make that amazing artwork in the froth of a latte.
If it’s especially impressive, that might be enough to encourage them to visit the cafe. Value Post topics other than promotional content to increase the likelihood that people will want to share. Educational content, such as blogs, white papers, and even infographics, add value to people’s everyday lives. Aim for the “80-20” rule, which means only 20% of what you post on social media should be directly promoting goods or services. Visual appeal Finally, the most compelling content is the most visually appealing — no matter the platform. When you add images to text-based content, be strategic. You can use social media tools like Canva to create beautiful designs to make your social media posts stand out.